About ELEVATE
This is who we are.
Not a franchise gym. Not a CrossFit box. A performance facility built by coaches who have done it at the highest levels.
The Brocks
Built by Jobi and Felicia Brock. Founded 2021.
Jobi and Felicia Brock founded ELEVATE in College Station in 2021. Before launching ELEVATE, they bring a combined 15+ years of collegiate coaching experience, working alongside some of the best minds in strength and conditioning across the country, as well as elite athletes from a wide range of sports.
Where They've Coached
Texas A&M
University of Florida
University of Houston
UAB
Sam Houston State
Samford University
Texas State
Certifications & Education
- CSCS · Certified Strength & Conditioning Specialist (NSCA)
- SCCC · Collegiate Strength & Conditioning Coaches Association
- Precision Nutrition Level 1 Certified
- RPR Certified (Reflexive Performance Reset)
- Master's · Exercise Physiology / Kinesiology, Texas A&M University
- Master's · Exercise Physiology / Kinesiology, Sam Houston State University
Philosophy
ELEVATE Sports Performance Philosophy
At ELEVATE, training is more than reps and results. It's about developing athletes the right way for the long term.
We are committed to building complete athletes through intentional coaching, consistent effort, and a culture that values real development over hype.
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01
Movement First. Always.
How you move matters before how much you lift. Speed, coordination, balance, and control are the foundation of performance.
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02
Master the Basics
There are no shortcuts. Technique, discipline, and attention to detail drive lasting results.
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03
Train with Purpose
Every drill, every rep, every session has intent. No wasted work, only progress.
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04
Confidence Through Consistency
Confidence is earned. Showing up, putting in the work, and improving daily builds belief that carries over into sport and life.
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05
Compete, But Support
We create an environment that pushes athletes to compete while being part of something bigger, a team, a standard.
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06
Develop People, Not Just Players
Character, discipline, and accountability are non-negotiable. We develop who the athlete becomes, not just how they perform.
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07
Long-Term Over Quick Wins
We train for durability, resilience, and sustainable performance, not short-term results.
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08
Game Impact Over Gym Numbers
Traditional programs often chase big numbers. However, those numbers only matter if they improve speed, power, and resiliency in the sport.
At ELEVATE, we develop athletes who move better, train with purpose, and compete with confidence, within a culture built on long-term growth and real results.
The pedigree.
Seven programs. One standard.
University of Florida
University of Houston
UAB
Sam Houston State
Samford University
Texas State
Detailed years & roles available on request.
15+
Years Combined Collegiate Coaching
7
NCAA D1 Programs
2021
Founded in College Station
Partnerships
Partnerships.
We train athletes from these organizations. When they need players who are stronger, faster, more explosive, and more durable, they trust ELEVATE.
What They Say
From athletes, coaches, and parents.
"Elevate's commitment to developing complete athletes is unmatched. Through a comprehensive focus on Strength, Power, Speed, Agility, Conditioning, Nutrition, Injury Prevention, and Individualized Training, Elevate has played a transformative role in the performance and longevity of our volleyball athletes at every stage of development."
01
"ELEVATE Training has been a game changer for our players. Coach Brock treats every athlete like a pro, giving each one the attention and detail they need to grow. His training is high-level, intentional, and truly impactful."
02
"My first question about a player is, are they an athlete? ELEVATE knows what it takes to get a player of any caliber to reach their full athletic potential. If you are looking to take a professional approach to your training and level up, no question that ELEVATE will get you there."
03
"I have two daughters, 16 & 10, training at Elevate and I can't say enough about what Coach Brock has done for both of them. They are both stronger physically and mentally than when we started about 6 months ago."
04
"Training with Coach Brock was Great!!! He treats his athletes like professionals. Training with him before I left to play college ball helped me be prepared for football at TCU."
05
"Without my time working with ELEVATE, I would not have been ready for college ball. The attention to detail and personalization of the workouts helped develop me for the next level."
Come see the facility.
Two facilities in College Station, TX: Straub Road and Midtown Park Blvd. Walk in or call ahead.